Senior UI/UX Designer & Brand Strategist with 15+ years of experience building digital products for families, education, and global brands.
I bridge the gap between creative storytelling and technical builds to create high-impact web and mobile experiences. With a Fine Arts degree and a UI/UX certification.
I combine visual beauty with research-backed logic. I have a proven record of fixing complex user paths, cutting task time by 35% and bounce rates by 20%. My work drives growth, boosting engagement by up to 35%.
Proven Results:
Engagement: Increased user interaction by 30% for SaaS/e-commerce and 35% for mobile apps.
Efficiency: Cut task completion time by 35% through better architecture and UX.
Satisfaction: Earned 95% client satisfaction and improved brand recognition by 30%.
Leadership: Led events for 5,000+ people and raised team productivity by 15% as a Creative Director.
Approach
I am a collaborative partner who works closely with product, engineering, and business teams to turn ideas into ready-to-build designs.
Having managed 50+ projects across various industries, I focus on creating scalable design systems in Figma that prioritize accessibility.
My goal is always to balance technical feasibility with business goals, ensuring every design choice is functional, accessible, and intuitive.
My process relies on deep UX Research, including 15+ usability tests and 20+ interviews to solve user problems.
I am dedicated to building safe, easy-to-use digital spaces for families and children. By using mobile-first principles and clear prototyping.
I ensure a smooth handoff to developers and keep users coming back.
I build robust design systems in Figma and ensure all digital products are WCAG 2.1 compliant for maximum accessibility.
Education
Bachelor of Fine Arts in Graphic Design: Helwan University-Egypt
UI/UX Design Career Track: Springboard (700+ hours of hands-on mentorship)
